Pick everything this brand will post to. You can add more later.
Facebook Page
Instagram
LinkedIn, personal profile
2
Connect with Facebook
One sign in, and everything after it is automatic. Nothing is added to the
scheduler until you pick a Page on the next step, so this is safe to press
and back out of.
The one screen that matters: when Facebook
asks which Pages to allow, choose Opt in to all current and future Pages.
Tick them one at a time and miss one, and that brand simply will not appear in the list.
What has to be true about the brand first
Check the link took:Business settings, Instagram accounts.
Click the account, and it should name the Page under connected assets.
An Instagram account links to one Page only, so if it is attached elsewhere,
disconnect it there first.
What has to be true about the Meta app, once ever
Open the app's Use cases,
open Manage everything on your Page, then its Permissions tab,
and add every one below at Standard Access.
If the sign in signs you in as yourself and never
asks which Pages to allow, that is plain Facebook Login, which knows nothing
about business assets. The app needs a Facebook Login for Business
configuration: on the app, Facebook Login for Business, Configurations, Create
configuration, choose the general one, add Pages and
Instagram accounts as assets and the permissions listed above. Put the
Configuration ID into wrangler.toml as META_CONFIG_ID and deploy. It
is not a secret.
The app also needs Facebook Login added as a product, with
this worker's callback address listed under
Valid OAuth Redirect URIs. Without it the button above comes back with an error
instead of a list of Pages.
Do not request Advanced Access and do not submit for App Review. Neither is needed for
Pages you administer, and asking invites scrutiny for nothing.
If a permission is not offered, no use case on the
app carries it yet. Add the use case first. A permission that is called "invalid" is
almost never retired, it just is not attached to this app.
Or paste a token instead
Only worth using if the button will not work. Open the
Graph API Explorer,
set Meta App to the right app , leave it on
User Token, add the permissions listed above, then press
Generate Access Token and opt in to all Pages. Copy the long string
beginning EAA. It lasts about an hour.
2
Name the brand
A LinkedIn only brand needs no Facebook Page and no Instagram account. It posts as
you, to your own profile. Name it, then authorise LinkedIn.
Short id, lowercase and no spaces. Used in links and scripts.
Display name, shown in the header.
4
Name it
You are adding .
Display name, shown in the header and on the brand chip.
Short id, lowercase and no spaces.
Used in links and scripts, and it cannot be changed later.
3
Pick the brand to add
Every Page the sign in could see. Anything already in the scheduler says so.
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Library
Make an image
New post
Queue
Library
Every picture this brand can use for posts, stories, carousels and the image maker.
Photos keep the date they were taken and, when the camera recorded it, roughly where: rounded to
about 100 metres, for you only. Nothing posted carries it, because every picture is redrawn first.
OK to post
Brand kit
The logo the image maker places, in a light and a dark version (a PNG with a see through
background, or an SVG), and the brand colours it offers.
Make an image
Drag the words, the logo or the picture on the preview to move them. Pinch, scroll or use the
slider to resize whatever is selected. Post (4:5) and story (9:16) keep their own layouts. The shaded bands on
the story are where Instagram puts its own buttons.
Choosing the before
Choosing the after
Add pictures on the Library tab.
Post
Story
New post
or drag files or a whole folder straight in. The order below is the order
they post in, which for a carousel is the order people swipe through. Put a
caption.txt in the folder and it fills the caption in for you.
Instagram post
Instagram story
LinkedIn post
LinkedIn carousel, swipe
LinkedIn company post
LinkedIn company carousel
Facebook page
Google Business Profile
Answer comments on this post
Ticked, your comment rules can reply
on their own under this post. Unticked, every comment on it still arrives and is still
drafted, it just waits for you.
Queue
Everything
Stories only
Without stories
Everything queued
Next 7 days, by day
Editing
Answer comments on this post
The pictures cannot be changed here, because they are
already uploaded. Everything else can.
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Comments
Facebook and Instagram only. LinkedIn comments cannot be read through
its API without a permission it only grants to selected developers, so nothing on a
LinkedIn post will ever appear here. Instagram stories are excluded too, because replies to
a story are direct messages rather than comments.
Needs you
Sent
Dismissed
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Performance
Cards
Simple table
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Managers
A manager creates their own brands and sees only those. They cannot see
yours, and they cannot make another manager. Give the client of a brand its own key
from that brand's row instead, which opens one brand and nothing else.
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LinkedIn
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Google
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Audience
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What we stand for
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Reply to a word
Somebody comments a word you choose and the same reply goes back publicly,
underneath their comment. The words are yours, written out here, so nothing is invented at
the time.
Facebook and Instagram only, and only on posts sent from here. LinkedIn
comments cannot be read through its API, and a post made directly in the Facebook or
Instagram app is invisible to this. A rule on a brand that only posts to LinkedIn will never
fire, however well it is written.
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Not case sensitive, and punctuation is ignored, so
someone typing "outside view?" still matches. It has to be whole words, and words
inside a web address do not count, so a reply pointing at a page named after the word
is safe.
Send it without asking me
Left off, the reply waits in Comments for you to press
send. Turned on, it goes out on its own at the next quarter hour after the comment appears, so allow up to about twenty minutes. Check for new comments now, on the Comments card, does it straight away.
When nothing matches a word
A few replies, one per line, taken in turn. Three ways of saying thank you,
used in rotation, read as a person having a quiet day. One reply used forty times reads as
a machine.
Compliments
Anything else
Questions
Complaints
Compliments are the safe one. A rotating line under a
question or a complaint answers neither, and the person can tell. Spam is never answered.
Send it without asking me
Surveys
A form on its own address. Put the link in a story, a bio, or the
first comment on a post. Nothing is sent by email and nothing is shared.
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Settings
This brand
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Switch brands in the bar at the top.
Use the + there to add another.
Tools. Used now and again, so they start folded.
Email deliverability
Whether the sending domain is set up so that Google and
Microsoft will accept it. All of this is public DNS, so checking costs nothing and
touches nobody's mail server.
Your website, from outside
What a search engine or an assistant reads when it looks
you up, and what LinkedIn and Facebook read when you paste your own link into a post.
Make an image bigger
For an image that is smaller than the frame it is going into, or
a slide that needs more pixels to survive a zoom in the video builder. It happens here on
this machine, so it is instant and costs nothing.
Build a video from stills
Slides, a slow zoom on each, a fade between them. It comes out
as an MP4 and drops straight into the post below.
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